Nov 4, 2019
There's no such thing as success or failure when it comes to marketing, only signals that would lead you to an absolute gold mine. What’s that one thing that you can change and try to get that signal?
In this episode, you'll learn how understanding and interpreting signals will help you attract more clients, increase your sales, and help your business.
Whether you are making every effort in getting more leads or are just curious about how these so-called signals can impact your business, this is the podcast for you.
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Automated Transcript Below:
Dean Soto 0:00
Hey, this is Dean Soto, founder of freedom in five minutes.com. And
we're here again with another freedom in five minutes podcast
episode. Today's topic is this. There's no such thing as success
and failure only signals that and more coming up.
Well, hello. I am so glad to be back with you. This is a wonderful day and a really cool story that I think is going to resonate with you.
Well, so, my, one of my partners, Paul, and Mr. Paul Tran, and I went and spoke at we work we spoke we work I think I mentioned this maybe in the last podcast or one of the podcasts. But we went and we spoke at we work in Costa Mesa, California, both at Park center And Park tower which they're right next to each other. It's it's pretty hard to it's actually, I should say it was pretty hard to miss them. But I we actually did miss them when we first went there because they're so close to each other we didn't know if we were in the right one. But anyway, it was it was awesome, really interesting experience both days. So the first day, Paul, and I got up and so the way this the that the talk is structured, Paul, at least for now in this particular trial trial of these talks, Paul gives the the brunt of the presentation. He's been wanting to really break into the public speaking realm. I've been doing public speaking for a long time to include a full year of public speaking. While I was deployed in Kuwait, like literally every weekend it was doing public speaking with a given a doing some something with some kind of presentation with a military general Every weekend, it was not fun in the beginning, but afterward it became second nature is really awesome, actually.
But I digress.
So he really wanted to get into the public speaking realm. And with that being said, is really cool because he, he really had a lot of courage and took the opportunity to, to develop himself really by putting himself in fire, just really going through and getting trial by fire. And so the first round, the first round and structure of the presentation, he got up there did extremely well that was one thing is that he had a really good stage presence about him and did extremely well and was extremely credible. And then hot potato the mic to me in about eight or 10 minutes, and I
pretty much delivered the rest of the presentation. Just improvising the entire thing.
But it was cool because people seemed to really love the presentation. They loved it, even though it was winging it. So we went later on that day, we went back to his house. And we ended up restructuring the entire talk, because of just how it just wasn't structured. Well, it didn't sell well, it wasn't it was just kind of odd, just in general, but people loved it because it was really informative. And, and I in Paul Paul was really, really good. And then I, you know, I've just been doing this for a while. So the first talk was just it just worked out really well. The second talk was structured really well, but I don't know if it was delivered well on both of our ends, really, Paul, Paul really hit hit a couple great base hits in the very beginning, and really had some awesome awesome things. But it was more it wasn't really the from the comparing. When he started the first one to this one. He was was like 900 times better. And Paul, I know you listen to these. So this is some good constructive criticism because I think you were night and day better. I mean, it was so good the second round. And I think it was more of the structure of the presentation, that it just didn't lend well to the topic that we had, which the topic was how it was blessing, the blessing the growth of your business. And so everything had to be put into this blessing type of it's kind of this frame that we're trying to put people into and trying to put this presentation into. And so he, so he did a really, really well, but it was hard because because we had we were trying to get Pete credit, put the presentation into this one frame, and it just wasn't working too well. So even when I got up, it was it was just very it was awkward. It just was an awkward thing all around. Right and And so it was cool because people enjoyed it. But at the same time, they gave some good criticism, one of those things being well, we don't really know what you guys do, like, you know, you're kind of there was kind of a little bit of a pitch, hey, you can work with us and so on and toward the end, but they honestly didn't know exactly what we did. And so it just was it was, it was a better structured presentation. But But even with that structure, there was a little bit more confusion than the first one. And so it so it's interesting, because that coupled with the fact that we were waiting, you know, we're waiting, we had this questionnaire and I was we were both actually afraid to look at these questionnaires and get them back and see if there's anything negative and so on. It's just, you know, you don't want to get I don't know, it's, there's that feeling in the pit of your stomach of Oh, I don't want to look at these because someone's going to say something bad or whatever. And, meanwhile, ignoring the fact that the majority of people are say nice things, knowing that they're going to turn this in, you know. So, all that being said, threw out everything that I just said, As for this story, one thing became clear. And Paul was so good at really reframing my mind around this, and that is that, really, there's no success or failure. When it comes to these things. There's only signals. Okay? And what I mean by that, you could say that, well, if you made a ton of sales, or you got a ton of claps, or people were super happy with your presentation, that was a success. Or if people didn't like the presentation, people didn't buy people didn't do what you expected them to do. That's a failure. But in reality, in reality, that is just the market that is those are people telling you something telling you that maybe it wasn't a good fit. Maybe the structure of the presentation wasn't good. Maybe the structure of the presentation was great. Maybe maybe the maybe the venue, people are not apt to buy something right away, or sign up for something right away or meet with people right away. Whatever it is, people are giving you a signal. At that point in time, they're giving you a signal. They're telling you this works, this doesn't work. We want this, we don't want this. And that is totally fine. Even the best part about it is either signal whether it's a negative or positive will help you to push your business forward. So if p if you go and you start launching a product or you come up with a new product offering or service or something like that
and people don't resonate With with the webinar that you did, or the email campaign that you did, that does not mean it's a failure. It might mean that you can't sell this particular thing directly from your email. Or people don't want to buy it off a webinar they want they want to buy it off a tele seminar or they want to buy it in person. You know, a lot of people will try to sell a high high ticket item by just putting up an online shopping cart and asking people to fork over $10,000 Well, that doesn't really work. The not all the time, but it could it depending on what, what, what industry you're in. But it's not always it's the day you're not always going to be able to do that. Right? You Some people like to meet you in person prior to forking over money. Some people don't haven't had They're mindset converted yet before, before even being able to give you money, right? Sometimes people look at what you have, and they're like, I just don't understand it. Because they don't, they don't know that they even have a problem yet. And so there's so many factors, there's so many things, so many signals that that people give you that once you interpret them once you see what they're trying to tell you because you have to, you have to be good at interpreting these signals. Once you see them, and once you look and and really ascertain what they are trying to tell you. They can be a gold mine. It could be so valuable to you and to your business. It can be an extremely profitable translation. If only you see it as data, if you see it as a signal as you see it as, as somebody trying to tell you how they want to buy from you. So what are you doing right now? What's one little thing that you can change or try put up? Maybe it's maybe it's sending direct mail to your customers, maybe it's sending email to your customers instead of direct mail. What is one thing that you can change and try to see if you're going to get the signal that you want? What's one thing that you can change and try to get the signal that you want? For me, just an example is I'm trying direct mail a lot more direct mail newsletters in the mail, like direct mail meaning in your mailbox, you will get this with goodies and goodies in sales letters and postcards and things like that. trying something that most of my market does not do. Right? Because they might be because they tried it and it doesn't work. Or it might be because they haven't tried it. Right. And so that's something that I'm going to see. And I'm going to see what the signals are. I'm going to see very quickly whether the market is telling me Yay, or nay. And it's fine. If it's an A, and it's great if it's a Yay. But even if it's a Yay, how much of a Yay, is it? Is it enough to wear to warn to continue or not? But that's how you have to look at it. This is all data. Don't take it personally. It's hard. It's scary. But don't take it personally. The more that you're able to not take it personally. The more you're able to turn this into an absolute goldmine for you, for your business and for your customers. Alright, so is Dean Soto freedom in five minutes, go check out freedom in five minutes calm And when you do you're going to see the business process scorecard you're going to see the masterclass there, get introduced to the freedom in five minutes methods so you do not have to you literally can every five minutes, you know, five minutes a day, you can outsource something so that you never have to do it again five minutes a day is all it takes. And you can literally outsource your entire company and automate your entire customer company systemized your entire company in five minutes a day. Often we see it in about 60 days or less. People are able to completely exit their business and do the things that they want to do. So anyway, Dean Soto freedom in five minutes calm and I will see you in the next freedom in five minutes episode.