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Freedom in Five Minutes

Aug 24, 2019

Following your passion is a grind, and that goes with running a business too. But you just don't run a business based on gut feeling alone. You need to have a sort of feedback dashboard for your know if you're grinding it in the correct direction and doing it properly.

In this interview, you'll hear from Parker Stevenson, a partner from Evolved Finance, the usual problems an entrepreneur has, and how having a specific niche and a specific target market can help you solve those problems and grow your business more efficiently.

Whether you're a longtime online businessman or someone that's just starting, if you're having issues with bookkeeping, this is the podcast for you.


Automated Transcript Below:

Dean Soto 0:01
Hey, this is Dean Soto with And we're here again with another freedom in five minutes episode. Today's topic is this evolving your bookkeeping with evolved finance that and more coming up. Alright, cool. So today's podcast, I'm going to go nuts on this one just because this is something that I have needed for a long time and bookkeeping is not the most sexy, not the most exciting thing but but when you have an online business where you're using PayPal, you're paying affiliates and refers different types of commissions. I have a whole boatload of sales coming in from stripe and PayPal and all these different places, depending on where my customer wants to how they actually want to pay. And the big problem that comes up is pretty much every bookkeeper out there that I've ever met has no clue what to do with PayPal, how to reconcile PayPal, how to what to do with affiliate income, the revenue that's coming in, going out and all that other stuff. And oh my gosh, I was I was so happy to find Parker Stephenson from evolve finance because their platform their their service, their agency actually solves this very, very specific problem. So Parker, how's it going, man, I appreciate you coming on.

Parker Stevenson 1:39
Dean. It's my pleasure, man. That might be like one of the best intros we've ever had

some good bookkeeping.

Dean Soto 1:47
Well, it's crazy. It's crazy. You you solve a very specific niche that that literally nobody else business wise, what has this pain unless they already doing a couple of things. They're using PayPal? They're they're selling a service on it or something online. And they're trying they're having to pay pay affiliates. And it is it is crazy, that there's nobody else doing what you guys are doing. And and so, so I that intro is like I literally it's it's just me, like happy as a clam, because you saw me my pain, man.

Parker Stevenson 2:28
Well, I think that that's something we talk to our clients a lot about, because I think, especially with an agency business or a service based business, the more you can hone and focus it in the better. And I think with a lot of you know, I'd say financial, just financial professionals, financial businesses, whether it's accounting or bookkeeping, the business model has to be so broad, right? Like the bookkeeper you're working with could be working at on a dentist office could be working on a restaurant and they could be working on your business. There's just more knowledge than any one person could have and have expertise on. Yeah, that. I think it's just such a strength that may seem like it limits your market. And I would imagine for a lot of people in our industry, they go oh, but then I'm not going to have enough clients to work with. But the reality is, there's plenty of all I mean, the online business space is booming. We don't need to do bookkeeping, for any other types of businesses, because we're going to have more business than we can handle for a really long time. Just in this niche alone. So kudos to my business partner Corey for figuring this out back in 2010.

Dean Soto 3:33
Yeah, so cool event. it's it's a it's it's great, man. So you, you. So I want to talk a little bit about you. You actually hopped on this bandwagon with Corey, as you were working with a pretty pretty well known company. Can you talk a little bit about that?

Parker Stevenson 3:54
Yeah. So before I started working with Korea, double finance. I was working for Adidas golf here in San Diego. It's like the only part of Adidas like their big headquarters for the US is in Portland. And then the corporate headquarters is in Germany. And so I was actually musician back in the day thought I was gonna be a rock star. When I was living in LA and that didn't work out. I went, Okay, what's my other thing I really love and it's like, well, I love golf. I was been a golf addict my whole life. So I'm like, I'm from San Diego. I'm like, San Diego is essentially what Detroit was for the auto industry, San Diego is for the golf industry. So I was like, I'm going to go work for the best golf manufacturer I can find or I can get a job. And sure enough, I got it at Taylor. It was tailor made Adidas golf at the time, and had a really great five year experience there. Like I was saying, before we got started was kind of like my, I'd say like my master's degree and business like I just learned so so much from working there. And especially the position I was in as a merchandiser. And as kind of like a product category manager, I learned so much about how a business functions from all the different places with a lot of it being around numbers to like, there was definitely a lot of financial aspects to what I did that by the time I kind of realized the corporate environment wasn't really my bag, and some doing something more entrepreneurial, was more up my alley, that by the time Corey and I started having serious discussions around how I could get involved in the business, and we could start to become partners, I felt really prepared to be able to not just jump in and help him grow of all finance, but also be able to provide some insights for the clients we serve, that maybe other people who have only been in the online space wouldn't be able to provide. Yeah,

Dean Soto 5:40
yeah. See, that's cool that what a what a, what a neat experience, because you're you're literally getting a play with $50 million worth of product and figure out one learn how how to even merchandise and sell and position these things. And then, and it's not like you you're not even, it's not your money. And you you're you're essentially just just learning from literally the best. And taking that from from there. And then going and working with Corey over it evolved finance, how did that transition happen? Where, where? How did you even like, with Corey doing what he was doing? Like, have the aha moment of like, I really want to go and do this

Parker Stevenson 6:28
instead? I know, that's a great question too. Because sometimes I'm like, I don't even understand how I don't understand, like how we got to this place. But Corey and his wife, Anna, are actually really good friends with my wife like they grew up together. So I've known Corey Nana for a long time now ever since I met my wife, which was about 12 years ago. And so I knew they had this business. But it was just like, cool. You guys have a business. It seems like it's doing well. Good for you guys. But I was very much into my career. But once I kind of got was getting close to that five year mark at Adidas, I was starting to feel like there wasn't really a next step for me like I was, for my personality. I'm a generalist, I like to know about a lot of different things, which is why I like the merchandising position. But it was so straight. It was a very stressful, crazy job. Like a lot of people that had that role before me didn't stay in it very long. Like there was a lot of people I stayed in that position. And so I sort of realized, like, getting into an entrepreneurial position would allow me to kind of have my business add put to work, because, you know, obviously I'd have to learn bookkeeping. And I started at very humble beginnings with Corey. But the more Corey and I talked, the more we realized, all right, he can teach me the book eat, like the specific intricacies of the service we provide the client, but I'd be able to bring in a new perspective, like being more of a future thinking business development sort of mind, I think kind of felt like hey, like, I just don't, I just can't help but think we'd be able to like double, triple quadruple this business, just putting our strengths together. Yeah. And that was the really good thing that I think Corey, and I realized is that Korea is very different skills than I have. And so that's what's made our partnership so strong, and what's allowed us to work so well together. And so just kind of realizing our personalities match well, him and his wife kind of telling me like, hey, these are all the things we have going on. We have all these clients we can't support right now, if you come on and start supporting them, and then we'll start to hire a team. It just started, I think we just saw, you know, three, four years down the road, like we could build a real team. And I'm really like, he's already had so much demand just happening that I'm like, I don't have a business idea. I have no idea what kind of business I want to start. And I think what I've realized is I'm really good at taking so even being a creative person being a musician. Yeah. But I think I was really good at taking the initial vision they had and be able to add and build upon that because of my experience at Adidas. So it seems crazy. I took a massive pay cut. And you know, it took a couple years for us to really hit our stride. But it's been like so worth it. And the business is really thriving. Now that we have done a lot of the work to make the business more successful. Yeah,

Dean Soto 9:19
that is awesome. It is. Yeah. See, I love that. I love that story.

The so with. So once once, like, I want to talk. Okay, so there's two things we're going to kind of colliding in my head right now. One is I'm like, you know, what were some of the things that you guys had to do to actually start scaling this business. But before that, I kind of I think, I think I want to give the audience really, they hear why I'm so excited. But I kind of want you to give the description of that. What you guys the big problem you guys solve? Because I know my problems. And I'm sure you mean I'm I'm sure you have kind of a better way of putting out that that that message but yeah, so like, what makes you guys so different from every other bookkeeper that's out there?

Parker Stevenson 10:19
Well, that's what got me interested in the business to begin with is exactly what I'm about to explain. We were talking a little bit about it before. I I never thought I'd get involved in a bookkeeping business man, like I that just wasn't my Mo. Like, I've told our clients, I don't try to talk a whole lot about it. But I told her clients like I'm not a fine, I needed to get get a degree in finance. And the reality is bookkeeping isn't rocket science. Yeah, it's not. But just for me, having been a musician, like a guy that was going after my passions, I want to work in the golf industry, I want to work in the music industry, like I wanted to do this stuff that I thought was cool, but keeping the Nazi. But as I got older and more mature, I realized that stuff, you know, following your passion becomes a grind no matter what it is. And so what matters is working with people you like feeling fulfilled from the work, I know, for me feeling of service to other people, feeling like I can make an impact wherever I'm at, like that becomes really important. And so when Corey was kind of telling me about what they were doing it of all fit finance, even though I wasn't like a bookkeeping expert at that point. I was like, Is there anyone else doing what you're doing? And he's like, not really, like we were talking about, like, our niche is so specific, that we are solving a problem that we've seen repeatedly Now, over the years, because we've talked with I mean, I've been on so many calls since I started the business, hundreds of entrepreneurs. And that has taught us so much about what the struggles our clients have had before they start working with us. So over the years, we've just honed down our service more and more like when Corey got started, we kind of did all of the bookkeeping things. And now we're only focusing on the bookkeeping, things that we can be really, really, really good at and make the most impact on and we've built all our systems and processes around that. But this is kind of like if any, if the listeners can kind of take away something from this is that from working with such a specific niche, again, I hear the same problems over and over again, and we understand what our clients are going through number one, because we run an online business, as well. So that helps. But secondly, because we built a service that does fit in niche. So specifically in solves such a specific problem, it's easier to relate to your clients, and it's easier to wow them, and to reduce the stress and create excitement around solving that problem for them, especially because they haven't been able to find a solution anywhere else. So that alone is such a competitive advantage over the experience our clients have had working with other bookkeepers because it just it's it's nothing sexy, just understanding their problem having a service that addresses that problem, like dead on we don't, you know, I think sometimes some small businesses kind of skirt around with their messaging or don't get focused enough on what they're really trying to accomplish with their service or with their product. And that's just one thing that we're very lucky to have figured out a long time ago is this like, taking care of the books for an online business properly, and then helping our clients to understand what those numbers mean? It's simple when I say it like that. But the reality is, if you've worked with an accountant worked with the bookkeeper work with any financial professional, a lot of them just don't get that they don't understand that customer service is important. They don't understand that the relationship with their client is super important. And I'm not trying to like crap on anyone who has a accounting business or bookkeeping business, like, I'm sure there's other ones out there that have good customer service experiences. But our clients, when they come to us, they haven't. And so all those pieces of just no one else serving this niche, us being able to really hone in our service, because we know this niche so well. Like, that was the opportunity. And it's not it's not like we have a new app like this crazy new app, or like it's something super revolutionary. It's just innovating, what's been a very old, sort of unchanged service and catching it up to modern times, essentially. And that, for me was the reason why I was excited to jump in. Because it's like, we essentially have no competition. And we have a super specific target market. Like it doesn't get any better than that.

Dean Soto 14:29
Yeah, no, for sure. I love I love it. I still

remember, the first time I had so I went from from it was what was it called outright. And then it turned into GoDaddy bookkeeping. And then that was like when that was that was like when I was just starting out in my business. And it was I didn't need QuickBooks as soon as I went to QuickBooks because I had to do when I became a Subchapter S. LLC, and, and I was doing a lot more comments. It's stuff that that online entrepreneurs face. I was like, holy crap, I literally can, I don't even understand how to reconcile, at the end of the month, this doesn't make sense to me, and everything like that, I've hired a bookkeeper to just explain to me how to do all of this stuff for my for my thing, and she, she was literally like, Oh my gosh, like, you're all messed up like this, I'm not used to this. And I'm like, that doesn't help. Like, it doesn't help me at all. And so, so like, and that have almost happened pretty much over and over with people going, just not understanding a lot of the stuff like the affiliate commissions and, and, and PayPal reconciling and things like that. And so even just in your messaging, it's like, bam, like, that's, that's my problem, like, and it's cool how you guys have done that. And, and even though it might be a little scary to do that, you're really speaking to a lot of people just with that messaging and pitching down like that.

Parker Stevenson 16:10
Yeah, and that's a key to I think any really successful online business, I mean, there's more competition online than there's ever been. So the more you can find your specific people, like even if it seems like a really small audience, speak to them directly and clearly have the confidence to have your messaging, speak directly there because it's taken us a long, a long time to really build our copy on our website and our messaging, through our content and all that to just be so focused and direct to talk just to the people that need to hear it, right like not the people that are like and maybe take it or leave it, we're talking to people like your team that are like, oh, I've struggled with this, I'm not getting the support we need. And I think that's the one thing I want to explain because like your your situation, I'd like for you to be doing your books in the early stage of your business fine. Like it's an extra expense that if you're just getting started and just trying to make some money, manage it in a spreadsheet, like but we never recommend any like entrepreneur, try to learn how to use bookkeeping software, like you gotta go make money like make, you need to be spending all of your time and energy around finding clients, building your leads, like figuring out how to drive revenue, that keep your finances simple in the early stages. And once money starts coming in. That's when you hire someone else to do the books because that's, that's a skill set that for you, as a business owner to take the time to learn how to do properly, which again, even to find the resources to teach you the way we would want to do it for an online business, it's just the chances are slim, you're going to get the right tutorials. Anyways, it's a skill set that took me it took me a year to get really good at really doing the books for our clients. And that was after the support of you know, Corey and an employee, Susan, that we've had that who's been with the business for a really long time. And now I live and breathe this stuff, I can do it in my sleep. But no one running a business that's on a bookkeeping business should know how to do this stuff in their sleep, they should be outsourcing that to someone like us who actually knows how to do it, right. And the thing is, with bookkeeping, there's so much room for interpretation, like that's kind of the frustrating part is that every bookkeeper is going to do it differently, they're going to set up your chart of accounts differently and your profit and loss statements differently. Some of them are going to do cheats to kind of like sneak around having to do a lot of manual labor to do it raw, you know, like so that aspect of this industry to is difficult because it's hard to find someone that's going to, again, have the understanding of your business well enough to know what needs to be done right? And where can you be a little more efficient. And again, I it obviously works for our business, but anyone else who's listening, especially if you have an agency, a service or anything like that, like, Just don't be afraid to hone that service down to a specific specific problem, like you don't have all of the problems for every business, just have one target market, get in that niche and solve that problem really well. And, you know, we've had nothing but referrals, like we just started marketing, in the last six months really like really trying to push there. And we could still like we don't need it, we just want to grow faster. But when you do such a good job, and you are so good at solving that one problem, people are going to talk about it, people are going to want to share it and especially in the early stages of a new business. It's a damn great way to make sure you start getting you know, more clients down the road.

Unknown Speaker 19:36
Yeah, that is cool, man. I

Dean Soto 19:37
love it. I love the I love the fact that you went from being a musician, to working at Adidas and wanting to be wanting wanting to be like this. You know, rub shoulders with these really, you know, awesome celebrities and everything like that. And even through just from nicking down and doing what you're doing with the bookkeeping. You actually have literally, seriously like one of my don't tell my wife one of my crushes from from the 90s with the matrix, you as one of your customers, Carrie, boss. I know I as soon as I saw I saw her they're like, Oh my god, this is crazy. What? And so that's pretty. That's a cool little story. Yeah.

Parker Stevenson 20:24
Well, and that's the thing is like, I think the world is changing so much with technology and what the internet's allowing people to do and entertain me think about entertainment changing. I mean, she's obviously been extremely successful. But think about goop. You know, and what, what's her name? Who has a group, I'm terrible at names, but Gwyneth Paltrow, you know, she makes a great living as an actress and as a celebrity. And she starts this eat calm lifestyle website that's blown up. Like I think even people who are already in the spot, are looking for ways to connect with their audiences more looking for ways to share maybe knowledge I can carry Anne's situation. She's like this super highly trained meditation perfect professional, she's a badass yoga instructor like she she has this whole other aspect of her life that she's sort of kept out of the limelight that now she's like, starting a business around, right like and bringing in bringing interest in. And in all of our and and what's interesting is like in this industry, a lot of our clients are like little celebrities within their own right, right. Like they all, they all have their audiences that follow them and are looking to them for advice and guidance and buy their products. And that's like, I kind of look at the way our clients run their businesses now, kind of like back in the days of my space when I was in the band, where it's like, everyone's trying to, like, get as many people to like their MySpace page, and, you know, click, click on the page and listen to the songs and see the song count. And in a lot of ways, that's kind of what everyone's doing with the small businesses, because I think Adidas has the power of brand awareness, right, like everyone knows the three stripes and knows what a Adidas logo looks like, or knows what a coke logo is, right? They don't, they don't have to worry, those kinds of huge brands don't have to worry about awareness. But when you're running a small business, you might only have someone's attention for a short period of time. And so during that short period, you need to make sure you're making an impact with whatever content you have, whatever your website same. And inevitably, a lot of especially these business owners we have that have more personality type branded businesses, if they do a good job of that they kind of build fans, they build followers that start to trust them and want to follow them either for entertainment purposes, or educational purposes. So it's definitely been super interesting to see like these people we get to, we get to work with and all that. And it's definitely a huge it's one of the things that's super interesting about what we do and takes what's like, a normally boring subject and bookkeeping, and makes it like so intriguing and engaging, because we're really just looking at like, the core aspects of all these people's businesses and making sure they're running properly. So it's, I'm glad you appreciate it, because I think in some ways we get used to it. I think it's definitely not the way I thought I'd be making an impact on, you know, people's lives and people's businesses, let alone these really amazing entrepreneurs that, you know, in their own rights have amazing stories, amazing experiences, like I love talking with their clients, because they're truly fascinating and accomplished people

Unknown Speaker 23:30
now, I love that man.

Dean Soto 23:32
It's that is Yeah, it's it just cool. It's, it's just neat how, how, because of solving that that one problem ever. Anyone who is going to be the go from from, you know, being a celebrity or, or from anywhere. Soon as they get into the online space, where they're having these, you know, they're taking things from PayPal, they're doing these very specific things. Boom, now night, you solve that problem. And now you're literally being able to talk to people that are in it and and help them to grow new new things. These and these are people who are almost unreachable in other ways. And it just cool how, through having that very specific niche, you've been able to do that. Yeah, really amazing. The so I always ask this five minute mindset shifts question this five minute strategy, that if someone were to take it and use it, it would change the game for them, because it's changed the game for you. So what's you mentioned? That, that you like to have, like a feedback, like a feedback dashboard type thing? Can you explain that, in regards to how it's helped you to massively change the way your business and other people's businesses?

Parker Stevenson 24:59
Yeah, so that's, like, the reality of everyone's business here. Like if you're listening, and you have an online business or small business, the reality is, like, even if you have the most heart centered business, and you're naive, it's not about the money, it's about helping people or whatever your mindset around your businesses, you your business is still a cash machine is this this machine that sucking money in and spitting money out, hopefully keeping some for you, that's the reality of your business. Like that's what truly is going to make it successful or not successful. No matter how happy your clients are, no matter how good you are at whatever it is you do, how many how much volume you sell of your products, if the money side of things doesn't work, then you're not playing the game, right, you don't have your business model setup, and you're not properly you're not focusing on the right things. So the example I use a lot is that everyone needs to know, they need to get feedback on the decisions they're making in their business. And that feedback comes in the form of your financial data. And unfortunately, unless you have someone organizing that financial data for you, a lot of people just ignore it, they don't look at their financial data. And especially even if they're a newer, younger business, and they could be doing it in a spreadsheet themselves. They just I don't think people see enough value in that. And so what I like to kind of use as an analogy is, you know, if you were driving a car without a dashboard, like you just had no idea about the speedometer, you have check engine light, your oil gauge, all of that stuff is just not there, you can't see it, you can still drive the car without it. But you're guessing when you need to fill up on gas, you're guessing when you need to kind of you know, do your oil, change your guessing if like, there's an entity, you have to, you no longer have this direct input to see if your car's running properly. You know, and you know, the check engine light could be on and blinking. Yeah, and it's just you have it covered up and you can't see you have no idea there's this catastrophic problem that could be coming your way. And until your car just breaks down. And that car is symbolic of a lot of our clients, businesses in our own business. If you don't have this financial tracking, and some sort of feedback happening every month to see, hey, am I spending my money on the right things? Am I doing enough to drive revenue to cover the expenses? I have? Is my business profitable enough? Am I saving enough for taxes, there's all these aspects of running a business that I think you a lot of entrepreneurs don't realize they need to pay more attention to until the pain becomes so bad that they have no choice but to figure it out. Which is a lot of times we when we find them, or they just ignore it until they get a huge tax bill, or literally their business breaks down and then it's no longer profitable. And they can't and they have to shut the business down. Yeah. And so that's the power we've seen with our clients with what we do is that as soon as they start getting these hard numbers in front of them, and they're like, oh, like, I didn't realize I could understand this, I didn't realize how important this was, I didn't realize how important feedback was for me to get, they instantly changed the way they think about their business. Because in some ways it does become a game. How do I make sure these numbers stay healthy, and I make these numbers the way I want through the daily activity of myself and my team in the business. And that's something Corey and I have seen tremendously in our own business, we have our own, you know, financial tracking we do for ourselves, that allows us to plan for the future that allows us to make sure that what we're doing on a monthly basis is supporting our team supporting our clients, we're hitting our financial goals. And all of that is just getting comfortable with your financial data, getting that feedback on a monthly basis. So you can just actually know, is this business running well, or is it not? And you can't, you can only go off of a gut feeling for so long. So that's what I would challenge everyone here to do, whether it's going out and hiring a bookkeeper, or just taking managing your finances yourself, like in your spreadsheet, or wherever it is, yourself taking that really seriously and using that financial data to start shaping the future of your business.

Unknown Speaker 29:01
That's cool. And I, I

Dean Soto 29:05
I can totally so I, I've had situations where, where if I didn't know the numbers, I would have been in a world of hurt.

Parker Stevenson 29:13
Yeah, for sure. And

Dean Soto 29:15
in any way even like little things too, because if they, you know, I can imagine since I mean, depending on depending on the the tears and stuff that you guys offer. I know some of them, you actually talk with your clients on a regular basis. Once you get the report, sometimes it could be something like, you know, just me seeing Why am I spending so much on this type of software this or are in software in general? And do I have like things that are just that I'm not even using? Or why Why? You know, I don't have anything, like you said for taxes for payroll taxes for estimated taxes, things like that, if I don't have it, if I don't have awareness of how much am I going to actually have to pay? You know, there's a there's a lot of things that that have happened just from seeing the numbers. I mean, just recently I cut, cut a lot of software that I was like, for whatever reason, I was like, I'm going to use that someday we're going to use it someday. And it was like $400 or $500, or the software just sitting there doing it not doing anything for my business at all. And so I'm like, oh, cancel, cancel, cancel, cancel, cancel.

Parker Stevenson 30:33
But, but those audits are important that's important to keeping the business is profitable as possible, right?

Dean Soto 30:38
Yeah. And I would imagine to it has there ever been any situation where where a client was, say even giving too much like affiliate income or something like that, to where it was actually hurting their business or something like where it was actually hurting their business because they didn't realize too much is going out. And you're not even keeping any for your Have you ever had any.

Parker Stevenson 31:01
I mean, we've seen it all man, it's crazy Dean, we're just recently this year, we have this client, a newer client, who I just absolutely adore. He's such an amazing, amazing person, but he had a whole revenue stream that we were looking at going, you need to cut this revenue stream out, it's taking up all of your time. It's called stress and making your business less profitable. And we're not really making any money off of it. So why why do we have this, these two other offers you have are the ones that are easier to manage, provide more value, and we can grow, they still have tremendous potential for growth. So we get in a situation like that, especially on the revenue side, or sometimes clients are trying to sell too many offers, they have too many offers. And a small business just can't afford they know there's not enough time or enough marketing dollars to try to talk about and promote a ton of different things on a regular basis, we've seen quite realize oh, like because there's, there's all these balances, right? Like you're trying to find the balance of keeping the business healthy, while also making sure you're getting paid as an owner and making the money you need to make to support your family and your lifestyle. And then also, and and there's a lot of intricacies between the balance of those two things like building up savings within your business so that if you have a down month, we have cash to get us through that. And it's not a stressful situation. Or sometimes where someone is taking out too much money from the business, they don't realize how much they're taking out. Because they're looking at their business as still their own personal bank account. And then realize that even though the business is would be successful in the eyes of almost anyone probably listening right now, you'd be like, Oh, I'd love to have a business like this. But they're still in financial turmoil, because they're just not aware of how much they're paying themselves how much they're spending on different things. So the bottom line might look good on the p&l, but the reality is, they're still kind of cash poor, there's just not enough cash in the business that if they wanted to hire another person, if you wanted to start running Facebook ads, they have no flexibility to adapt or jump on opportunities in the future. So there's just it's such a delicate balance between being able to invest in the businesses future be able to protect the business in the long run, while also keeping the business super profitable. So you as a business owner can build your own wealth. And the only way you can figure out what that balance feels how that balance works best for you and for your situation is to have that monthly scorecard to have that monthly feedback. So you can make those decisions to give your business the best chance of sticking around for a really long time. And to give you the best chance as a business owner to have a business that will actually create personal wealth for you as well.

Dean Soto 33:44
Yeah, dude, I've never been so excited about bookkeeping.

It's crazy, man.

It's It's awesome. Like it's it's, it's, it's cool. They get you know, my wife is really good with numbers. And she that's all like, for me, I'm like I do it for me to be like, idealist. I can I can just go do my thing. Come back, see what the numbers are. Okay, things are good. Okay, go go do go do my thing. Come back, oh, things are not so good. Let me fix this. And to just like you said, be fully out there. And doing what I do best, rather than,

you know, crap. Now I have to spend six hours at the end of this month doing my bookkeeping, and I don't even know if I'm doing it right. And

I don't even you know, like it. It's a it's a very painful process in a one that I avoid if I have to do it myself, you know. And which then gives me no feedback,

Parker Stevenson 34:42
you know, it. And we don't expect any of our clients to be financial pros. We're not asking them to be a CFO. All we're asking them to do is to, like you just said, take a look at the numbers. See where you're at, realize where you need to make some adjustments, realize where you see your opportunities, or even just pat yourself on the back things are going well. Everything's going as planned. Great. And then you go back into business, we're talking about 30 minutes to an hour and a half a month. Yep, of looking at your numbers and taking that part of your business seriously. We're not running multinational corporations here. No one needs CFO, we don't need controllers or like full time financial reporting, we just need this part of our businesses organized cleanly like Marie Kondo. This stuff right here, you know, Marie Kondo your business and get the financial stuff organized. And so that way, you have a clean, well organized machine, that is giving you the feedback, you need to see, am I doing a good job as a business owner or not. And again, just those reports on their own, most people want to be able to just read a report and know and that's where the second part of our service comes in, which is the education part around understanding what those numbers are. And again, it's not rocket science here. But at the end of the day, if you've never worked in the financial situation, you know, so many of our clients never even worked in a big company before, right? Like they've only been entrepreneurs, or they were more creatives or doing something else that wasn't really business oriented. And now all of a sudden, they're in these businesses. And they're like, what, like, they don't know what they don't know, totally, totally. But they're still fully capable of learning this stuff. Because if you can add and subtract man,

defined as a business owner, we just need to step up and get the right information in front of you. I love it. I love it.

Dean Soto 36:30
So how can people reach you? How can people if they if they want to schedule a time with you, or just be to work with you? How can people actually get in contact with you and Corey?

Parker Stevenson 36:42
Yeah, so the best way is just go to our website of all finance calm, there's scheduled call buttons all over the website to have you set up a time. But I recommend taking a look at the website, because we definitely make it very clear what type of businesses we work with, and sort of where you need to be at to be a good fit for us. But I think I'd spend you a link for really great download as well. So we have a sales forecasting tool that I think is a much longer link than probably makes sense to say over. So look in the podcast details I imagine are on the on the blog page for this podcast upload. But it's the free Sales Forecast Tool that if you're like, new to the numbers side of things, and you want to see the power of taking some time to think about the financial side of your business and the power of using your numbers to shape what the future of your business can look like. And make sure that you're building a business that's going to be profitable, and healthy. Then the sales forecasting tools, just a spreadsheet that we've done all the work for you just plug some numbers in. And it also comes with a free to tour, a tutorial video tutorial that'll walk you through exactly how to use it. I honestly think it's like one of the best free things any business educator gives away, because I just, I would never start a business or get involved in a business. If I didn't have a budget and a forecast in place to see what's the the potential of this business and this tool will get you get you on your way to feeling like your numbers aren't so scary. Awesome.

Dean Soto 38:07
Yeah, I love that. I love that.

So yeah, we'll put those in that will put that in the show notes. But definitely go head over to evolved evolved finance, calm, ev OLVD just in case, just in case you didn't know how to spell that. Or if I'm slurring or whatever. But go check it out. I mean, they're, they're really awesome. If you're, if you're doing anything online, and you're you have affiliates or PayPal or anything like that, you know, do you have to definitely check them out because it is painful, especially as you start being getting bigger and bigger and bigger, and you're getting a lot more things that you're managing and a lot more different revenue streams, it becomes harder and harder and harder. So so all that being said, thanks so much for being on man. I appreciate you,

Parker Stevenson 39:02
Dean. I appreciate you having me. It was really fun talking with you.

Dean Soto 39:06
Yeah, it's is is awesome. Like I said, this is didn't expect to be so excited about bookkeeping man. So thanks, Parker. Yeah, thank you. So Alright, cool. So that is the end of this podcast episode. But of course, it's not the end of the podcast. If you want to get a virtual systems architect, go head over to freedom in five minutes calm. What they can do for you is you show them a video, five minutes a day, they're documented. They'll do it for you and you never have to do that thing ever again. So go check out freedom in five minutes calm, go check out evolved as well. And until next time, I will see you on the next freedom in five minutes podcast episode.