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Freedom in Five Minutes

Jan 12, 2020

To be successful means to work with only those you want to work with. It is entirely dependent on the whole team effort and full cooperation. But what if there is someone in the team or a client that you do not feel working with. Is it worth to take the risk or is it better to let him go?


In this podcast episode, Dean Soto will talk about how it is okay to work with only those you want to work with. Stay tuned!


Automated Transcript Below:

Dean Soto 0:00
Hey, this is Dean Soto, founder of and freedom in five and we're here again with another freedom in five minutes podcast episode. Today's topic is this it's okay to work with only those you want to work with that more coming up. Well, good morning we hear some Helens barking off in the distance, man. They must wonder what they're barking at. Moon is looking Luna what's going on over there? Sounds like a ruckus. Over here in the country we have ruckuses ruckuses and so not sure what it is. But it might be actually a pack of dogs you never know. Back well done. coming after me. Oh no. Oh, cool. So Good morning. Morning. Wow. Well 2020 has proven to be a very good year so far, business has boomed which I'm very happy about. And one of the things that that has bred is kind of I want to say this is the feeling or the ability to work with those I want to actually work with. So this is this should always be The case but it's harder. It's harder at times when things aren't going so well. Alright, so here's the deal. So to want to say I actually was back in September, back in September, there is no this is not this is not just this, this particular client. But back in September, I had a client who my one of my business partners introduced me to super nice guy still is very nice guy. And he still is, at least as a recording, this is still a client. super nice. But, but so my brain just stopped my brain just stop guys. So anyway, back in September, my business partner introduced me to this this person who eventually ended up becoming a client. So we're talking with the person that this person back in September. And it is what we do with our virtual systems architects, where you can take five minutes out of your day, just you know, just as if you were going to go make some coffee or just if you're going to go and meditate or pray, or read the Bible or do whatever it is that you do five minutes a day, you can find if you spend those little five minute creating a video, your dedicated virtual virtual systems architect will then go document that whole thing you just showed them, and then go and do it. And so this person works in this specific industry that where, where his clients that he's bringing into this particular industry, they have to create documented systems, they have to create documented processes, and often these guys are spending weeks, months, sometimes even years creating these documents and then they become outdated and they have to do it all over again. Right? When they could have been spending that time on much, much more important stuff, right. And so and so all that being said, the, the, the thing is I just remind remind myself, I needed to do something today. Anyway, thank you, thank you brain. So this, this so when these people come into this industry, they have to do that. That's, that is a big part of this industry. Because if you don't, then you are going against the system. You know, it's the franchise industry, right? It's it's franchising in whether it's restaurant or whatever, you know, he he's bringing people in to into certain franchises.

And that is a huge right that is something that is that that if you do not follow the system in a franchise, you potentially break not only the brand or the franchise, you can break your own stores and profit profitability because why do you buy a franchise in the first place you buy it, you buy into a franchise because it's a proven system right? As long as the numbers are correct, as long as nobody's lying you know exactly what numbers you know the EVA you know all that that that jazz you know what you what you're getting into with these stores right. So when you get into like multi unit franchise or whatever you you are looking at following the system and making the same amount of money. relatively the same amount of money well as soon as you go against that you are ruining the system you'd like literally You're ruining the system because now you're doing something that's completely unproven Sure, there are times where a franchisee has done something that has skyrocketed business but that's very very rare and so if a franchisee wants to start using a different supply chain or a franchisee wants to start using different marketing material wants to set up their employees structure a different way. What do you think the franchise or the person who owns the actual franchise the actual brand is going to do? They're going to say no, don't do that. And if they keep on if the franchisee keeps on asking questions or keeps on doing things that are against the franchise system, the franchise or is good a Going to start flipping out. Right. And so this particular this particular client that we had. So we started back in September with with them sent to send them a draft agreement, showed them how long you know, in the agreement talks about how long it takes to get a virtual systems architect and also their stuff. And every now and then, every now and then, boom, the like, they'd have some kind of worry that and that had already been addressed. And so eventually they ended up going dark for a while, and they can't and they came back in around the December timeframe, and said, Okay, we're ready to go. Let's do this. And I Reese, we reset them the draft agreement. And then they were like, they were like, Well, why is it Why does it take two to four weeks to get a via via via say, I wish you would have been more upfront about this with me. Like a ello. We, we told you this, we sent you this same exact agreement, the same exact agreement in September, and it said the exact same thing. And we told you, that's how long it takes. And didn't hear it from them for a little I think it was like a week or whatever. And then all of a sudden, it was like, All right, let's do this. And so they they paid, they started moving forward. We actually found them vs. Say like right away. Right away. In fact, I was kind of like to my guys, I'm like, like, why did you do that? Because we do have a queue of other people. But technically the way my guys do it, this person was in the queue for a while because of back in September and the way they wanted it. Do it I don't, I don't, I'm not gonna I like the way my guys do things, you're not going to ruin their little system that they've developed either. So anyway, so they, they go and so he gets his vsa and and and part of what happens when someone gets a virtual systems architect is that they have to agree to follow our system. So they get an email saying Hey, welcome to the family, here's what you're agreeing to, if you choose to move forward, otherwise, we're going to cancel and refund I have no problem canceling and refunding because I do not want to work with someone who's not going to follow the system because it's going to tarnish my brand. It's going to you know, imagine given a Ferrari to somebody who's literally just going to drive drive down and down the block to get some milk and then come back like and, and,

and let him let him borrow the keys to your Ferrari for that. No, I'm not going to do that. I want to see that Ferrari friggin flying around, I want to see that Ferrari going all over the place, right? So, he agrees to the fact that we do not like training one on one training. We do not do one on one training in our system, maybe in rare cases, but we do not do one on one training. Everything is based off of five minute 10 minute videos. Okay? Because it's much more effective. It's much more efficient, they get documented and then they move forward. Right? Training is a four letter word we hate training training sucks. Because it's so ineffective no one remembers it anyway. Right. And yet, yet they agreed to follow the rest of the system as well. So he gets his virtual systems architect in a couple days after the person starts. My one of my guys does a little check in just here. We always Do a little check and see how everything's going. And, and he starts, the first thing he says was, oh, things are going really well, which I was like, Oh, that's great. He said, I wish I would have had some kind of pre onboarding, pre onboarding so that essentially that I didn't waste the day training this person. And I might have read that wrong. I could have I could have totally read it wrong. How he how he said it, because maybe it was a little bit. I'm not sure. I could have totally read it one and I could be totally I've just as I'm, as I am saying this as I'm on this podcast, I could be totally 100% mistaken in what he's saying. Okay, but I'm so protective of what I've built. I'm so protective of what I built. And we have such a large queue of people who are waiting for their vsa That I want to work with those people who absolutely 100% get it. And, and so he knew when so part of his question was, I wish there was a pre onboarding. So I didn't spend most of the day getting her up to speed. I hate that because it means you're, you're training you're training you're not. Because typically what customers do is they will have five minute videos that they've already done, like maybe, you know, 5,10 of them already done, and they hand them off to the to the VSA, the VSA documents, all of those in the first few days, and then says, Okay, go ahead and start doing pop up, up, up, up, up. So in the first week, they're already doing real work without having to go back and forth, back and forth, back and forth, back and forth and train and spend a day training and or anything like that. So I'm like, as soon as I see that I'm like, oh boy, oh great. This is not what I this is not what I wanted. And so he comes. A couple of other questions were things like, you know, a couple of other things where, you know, what, what, what, what what did they do before working for prosulum? What are their skill set? What are their specialties? what's the what's their what's their specialty? And and so you know, these are things that so what did they do before personal and we sent we send the BIOS to these people before we even before they even accept them as as they're via say like detailed BIOS on what they've done in the past and everything like that questions that where I'm like, I'm like, why are you Why is this being asked again that doesn't that doesn't make sense. And then especially when I see when I personally when I see what is their specialty, then I'm like, okay, you don't get it. You definitely don't get the system Because who the heck cares about specialties in our system because we hire the who we hire blank slates, who literally can clone you. And that's a big part of our onboarding processes, a big part of our philosophy, a big part of all of that. So, I immediately Look at all that on and go, I go, he does not understand the system. And so I write back this whole thing. This answering all of his things, and I say, at the very end, I'm totally open to scheduling a refresher call with you. You can use this calendar right here. You can use the calendar here to make that happen.

However, I'm going to have essentially, essentially what I said was a good to have my team checking on you next week. And if it looks like the system's not being followed then I also asked like, how many process videos have you created for them to document but I said, If by you know, next week if it looks like the system's not being followed I'm going to have to cancel and refund. Okay. And send it in a nice way. I think I did at least and and he you know, he wrote back and he said, Oh, I don't think you're gonna have to cancel and refund these were just questions. And in and it's true, they were they were just questions. But but their questions such as their questions that show that something is not being understood a big part of in the inside because imagine Imagine if, if I'm trying to think of a good analogy. Imagine if you are Imagine if you're working at McDonald's or Burger King, and someone comes up to the counter and says, Hey, do you have Do you guys have a positive adorno? Do you guys have a penny rustica Do you guys have you know a? Any Hollandaise sauce? Hey, do you guys do you guys? Do you guys? Do you guys have a whopper here? You're working at McDonald's or do you have a whopper? You're gonna immediately think, wait, this person doesn't. This person like is totally confused like this person is either playing a prank on me or does not realize that they're at McDonald's doesn't know anything about McDonald's. Right? So yeah, they might be questions. And they are, they might be questions, but they're very telling questions. And so, going to a Ferrari dealership, you're not gonna say, you're not going to say like a Lamborghini and Ferrari. From what I've been told that you have to sign an agreement. You have to sign like things saying that you will not do certain things you will you will not drive it in certain ways you will not do this, you'll not do that. And they're very serious about who buys their cars that you don't go. So if you went to a Ferrari dealership and you said hey, Hey, do you know how do you deal with? How do you deal with people with bad credit? Immediately they're gonna they're going to look at you and go. Yeah, I don't think I want to work with you. Right now. It's just a question. It's just a question. So you go up and you say, hey, yeah, I how do you get Do you? Do you work with people who've trashed other Ferraris and Lamborghinis. They're gonna look at you go, get up, get out. And you're gonna say, Oh, it's just a question. These questions are very, very telling. And so when I heard these, I'm like, I don't, I don't think this is going to be a good fit. I'll give it I'll give it another shot. I'll give it another I give under floon is up there I'm not seeing Luna in a while anyway I'll give it another shot but uh, but but it might be and it's fine. I even said you know if it No hard feelings, you know iron sharpens iron. If If it's not a good fit, it's not a good fit. But it might be where we have to part ways. So what's, what is the whole purpose of this? Why am I sharing this? I'm sharing this because you should never be. It's very hard not to be in a mode where you want to take everybody in as a client

and The The thing about it is that the thing about it is that you got into this for a reason, right business for a reason. And a lot of the times it was taught to not work for a boss, who was just constantly, you know, getting your face, not work for a company that's just annoying and boring. You wanted to be able to use your skill sets, right? Well, you should never put yourself in the same situation with a customer who does not appreciate what you're giving them. Even if they understand the system, even if they understand what you're doing, if they're not appreciative and if it's not a relationship where it's back and forth, mutual respect Then, then often it's better just to cut it. Often it's better not to have that relationship, because it causes stress it causes like I literally was writing that email, it took a, you know, half hour of my time 20 minutes of my time, my time is extremely valuable. And so, so that that in and of itself like that shows that that it's are that this relationship is already making it so so I'm not able to give the value to them that they need. Because to my other clients that they need because I'm getting I'm getting stuck with in answering someone whom I might be like I said, I might be totally mistaken. However, however, from the onset from what I saw, and from what I see, looked as though they did not understand What, what the system was and so it made it a very tenuous situation. So you never want to be in that situation. Okay? I know I wouldn't longer than most of the other podcasts like this, but it's it's a very, very important thing. All right. Same thing goes with relationships. Don't be in a relationship with someone that takes that constantly is not giving value. Right doesn't understand you doesn't want to understand you. That's something that's a recipe for disaster. So this week, think about some of the things whether it's a client or relationship, something that you're in where where you feel like that you obviously they obviously don't understand you or they don't understand what's what's going on. And and And do something about it It might be cutting it might be just talking about it might be just raising up and communication okay but don't work with people that you don't want to work with I this Dean Soto freedom in five minutes go check out freedom in five minutes com. Also, check out got some awesome stuff there if you want to actually create a course there as well it's a it's a four video series course. If you go to and you try to leave there is a pop up that comes up for a for video series course that you can join. It's actually really good shares all my secrets when it comes to systems and, and also virtual systems architects things like that. So go check that out as well. So Alright, so there's the instead of freedom in five minutes I'll catch you in the next freedom in five minutes podcast episode.