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Freedom in Five Minutes

Apr 21, 2020

Nobody and nothing is perfect. As a matter of fact, perfectionism is the lowest standard to set yourself because it does not exist. Perfectionism is unobtainable, so it does not exist.

Besides, you do not need to do something perfectly because 90% of the time, it’s going to work anyway even if there are a few mistakes. The more that you can avoid paralysis by analysis, the more you can get things done and connect with your people. 

In this episode, let us look at ways to do tasks better and faster so you can learn what works and what doesn't right away— rather than just sit there, wonder, hope, and be scared of submitting imperfect tasks.


Automated Transcript Below

Dean Soto  0:00  

Hey, this is Dean Soto founder of and P R O S U L U M .com. And we're here again with another Freedom In Five Minutes Podcast episode. Today's topic is this:


Dean Soto  0:21  

Done is Always Better than Perfect. That and more, coming up.


Dean Soto  0:34  

We're out again with the Luna Meister - hanging & chilling like villains. And today's a good day yet again. Another good day. Who would have imagined? It's another good day in Central California.


Dean Soto  0:48  

We're running and walking around on the acreage. We have snakes now. Snakes are starting to show back up. Starting to show back up. Rattlesnakes, the good kind of snakes, and all of those buggers are starting to show up again. 


Dean Soto  1:07  

So yay... That's why we got some cats. We got more cats. We want more cats. Give me as many cats as possible to keep them snakes away. I want them gone.


Dean Soto  1:26  

So a couple of things have been happening. So I've been lately doing a lot of LinkedIn marketing, and I have just been using it a lot more. I've been scheduling posts. I've been really trying to build my presence on LinkedIn and doing everything from automation to different types of automation tips, different types of scheduling, different types of things like that. All the way to reaching out to people and connecting or endorsing all this other stuff. And a lot of it is automated, as usual — per normal Freedom In Five Minutes and Pro Sulum fashion. Everything has a system, everything is automated, right?


Dean Soto  2:20  

And so, one of the cool things about that is really just seeing that the more consistent you are, the more that you just put stuff out there. The more things happen. And this is something that a lot of people have had trouble in the past. So anyway, let me get to the story. I'm gonna get to the story. I'm not gonna just start to lecture. 


Dean Soto  2:50  

Alright, so there were a couple of different things. One, I got this content scheduling calendar, I've forgotten who the name was where I got it. It was called On Board or OnBoard Social Media or On-Board Social or something like that. 


Dean Soto  3:09  

I bet you if you were to Google that you'd be able to find it. But OnBoard Social is a cool little calendar that I got for 27 bucks. I found it off of an Instagram ad. And normally I don't. 


Dean Soto  3:23  

Normally I don't get stuff like that. I'm not a big social media type guy. All of my social media stuff in the past that has worked has been through one-on-one connections, where I knew somebody was gonna be somewhere. I reach out to them on social media. I go talk to them, meet them, and then now I can talk to him on social media from then on, right? 


Dean Soto  3:45  

Well, so I got this calendar, and it's pretty cool for basically the next three years. It gives you an idea of what to write and what to talk about during that day. And then I scatter in a couple of things. So what I do with social media is the first thing I do. So I use Hootsuite. Hootsuite is the major tool that I use just because I like that they have auto-scheduling,


Dean Soto  4:20  

I am auto-scheduling it because you have can select what times you want things to be scheduled. They have a whole bunch of different – So, Buffer is a different app, I should say. You have Buffer, which is a different app. 


Dean Soto  4:33  

You have a whole bunch of different other apps that allow you to create a schedule. I don't want to create a schedule baby. I just want to press the button, let it schedule whatever for me and let me move on my way. That's what I want. I don't want any other funny business. 


Dean Soto  4:34  

Okay, just let me press the button. You figure out what the best time is and let's go So, I get that. So I have Hootsuite. I got that calendar. 


Dean Soto  5:05  

The cool thing about that calendar too is that it follows a system. It's called ACES that she created. So ACES. So A C E S it's an acronym. It stands for authority. So you have an authority post. The C means connection post. Something that connects people to you. An engagement post where you engage somebody else and you tag somebody else. And then a sizzle post. The sizzle post, I believe only comes after doing the first three a couple of times. 


Dean Soto  5:42  

So, I want to say it's like every six of the A, C, and E's. You then get the S which is sizzle. Which is talking about your sales — like different types of sales? Things like you know, discovery calls or something, getting somebody to come and opt-in for your email or sale that you have — things like that. 


Dean Soto  6:03  

And, and so you said that it comes only every once in a while. Okay. So the next thing that — so the cool thing about that is it really gives a really cool and systematic approach to at least having the idea of what I want this day to be around. 


Dean Soto  6:34  

And so on top of that, I'll have different posts from Mashable. I have different articles. I post different things from all of these different content sites. the Signal Versus Noise, blog, all these different places that I find very interesting posts from. I'll put that out there. Also, I do different quotes from people that are — but then I also do my own quotes. So I'll do my own quotes, which are things like, you know, that's one of the last things that I did was, if you think you're the only one that can do something, you're wrong. It's something in your business, you're wrong. And I believe that. 


Dean Soto  7:13  

I believe that I am not the only one that can even do these podcasts. That I can actually outsource these podcasts. And guess what I have in the past with the Online Empire Academy, I outsourced my entire podcast to a wonderful guy named Josh Woodward and he did a really fabulous job. 


Dean Soto  7:29  

Okay. So, I mean, the entire podcast and I'm not joking. The entire — everything from interviews to the podcast itself to the podcast processing. Everything. Okay. So, all of that can definitely be outsourced to somebody else. 


Dean Soto  7:52  

So, all that being said, one of the things that push when you have a system and you know, you're going to do consistently, the thing that what pushed me was to start putting a whole bunch of content out there. My own content, other people's content. 


Dean Soto  8:10  

And I actually had somebody who asked me, "Hey, do you actually have a training course on the stuff that you're talking about?"


Dean Soto  8:20  

And so, I wrote back and I said, "Well, we usually get people hooked up with VSA's. But I do have a training course." 


Dean Soto  8:28  

And I gave them a link to the training course. And he started taking training courses. And this is somebody who, you know, he actually works for someone that's very popular — very, very well known. And a super nice guy, and it was awesome. 


Dean Soto  8:42  

And so he messaged. He actually started taking the course. And then he messaged me back on LinkedIn. Now, this is all just out of the blue. Just all from doing the content stuff. And doing the different types of automation and endorsing and reaching out to people and stuff. He emails me. 


Dean Soto  9:00  

So he messaged me back on LinkedIn and said, "Hey, your ClickFunnels affiliate badge is on by default." 


Dean Soto  9:09  

So what ClickFunnels does is, even though you've paid for ClickFunnels, they will put a little badge that pops up by default. It says, "Hey, this was made by ClickFunnels."


Dean Soto  9:23  

And I mean, the good thing is that it gives you – and it's like a little affiliate badge so they'll give you credit if someone buys. I actually had someone purchase ClickFunnels and I get monthly revenue from that little badge. But I didn't realize. I actually did not realize that that badge was showing up on all of my course pages. And because it – just by default, you just don't think about it. 


Dean Soto  9:47  

You don't think of turning that thing off. You think of —, usually a software will be the opposite. It will be default off and you have to choose to have this affiliate badge on. But in this particular circumstance, it defaulted "On". Okay. 


Dean Soto  10:06  

And so I didn't think about it, I didn't even realize that it was on until he had messaged me. And the thing is that this training course has been up for months. And several people have gone through it. 


Dean Soto  10:21  

And so he would just say, you know, "It could be a little bit distracting and so on and so forth."


Dean Soto  10:27  

And he's totally right. And so I had to go through six different pages and turn the whole thing off. And then I went through all the opt-ins that I had created, and they had the affiliate badge on, and so I turned all those off because it was a pain in the butt. 


Dean Soto  10:47  

Obviously, I don't want that showing up but it was a pain in the butt getting all that stuff done. But that's not the point. Okay, that's not the point. The point of this is that they were up. The pages were up, people were going through the course. 


Dean Soto  11:06  

Did he say, "Hey, the affiliate badge is on? I'm not going to go through this course. Because of that, I'm not going to listen to a word you say, you are done. You're a big dum dum. You had the affiliate badge thing up and you obviously are not perfect. So I'm not going to listen to you." 


Dean Soto  11:29  

Of course not. No. He's like – he basically was being super helpful and helped me to help. 


Dean Soto  11:38  

He just basically was like, "Hey, you know you have this on. You might want to turn this off because it can be a little distracting."


Dean Soto  11:47  

And he just kept going on with the training course. That is awesome. But there are a lot of people, including myself at some point In time, that would have been like, "Well, you should have checked that out in the first place. Oh, you should never put anything out. Unless it's absolutely perfect. You don't have five quality control checks. I have 17 people look at the thing before it goes out." 


Dean Soto  12:23  

But here's the thing, whether it was perfect or not, the person is still listening to my training course. And still liking it. So I learned this from a mentor of mine named Jermaine Griggs, which I've mentioned several times in the podcast. 


Dean Soto  12:42  

He learned it from I believe his grandma, that done is better than perfect. Done is better than perfect. 90% of the time, when you complete something, it's gonna be fine. And if it's not, you know, like, just as in this example, what happened? Nothing, right? Nothing at all. 


Dean Soto  13:10  

There is nothing that came from this other than me, thanking Him and us continuing to connect even more. Right. And I'll give you one other example. This is an example from a client. 


Dean Soto  13:27  

So I always tell clients who have our Virtual Systems Architects, that when you're doing these videos, if something is going to be pretty important like it's going to go out to somebody, and you know you want to, you want to make it. You want to make it to where, you know it is going to be perfect most of the time, if not all the time. You know, because you're doing videos and the videos are the ones that you know, you're getting everything documented based on those videos. 


Dean Soto  13:58  

At the end of the video, you know, you spent five minutes creating that video, just at the end of the video, just say, "Hey, here's the quality control check for this test that you're doing. Every time you're done with this task, I want you to check these three things or check these five things. I want you to check here and here and make sure that everything is correct."


Dean Soto  14:22  

And so I had this client who sent a rather than doing a video and creating a process. He sent an email to his Virtual Systems Architect. His VSA at $9.50 per hour — at least as of recording this. Oh, they will automate and systemize everything in your business for you. 


Dean Soto  14:50  

So he goes and sends this email that kind of outlines what needs to be done for this particular task. Well Because there was no quality control check and because it wasn't as clear as it could be. Because email is like one of the least clear ways of creating a process or a task. Because it was not as clear as it could be. The VSA ended up messing up. And it was essentially a "Thank you." to donors for this nonprofit. So pretty major companies who donated to the nonprofit — the event that they were having. And the email that went out there were these merge fields where it said "(Your Company), (First Name), and so on. 


Dean Soto  15:54  

So she did the first name. She did all of that, but she accidentally forgot (Your Company). The merge field for (Your Company) Right? So she accidentally forgot that merge field. 


Dean Soto  16:10  

And so the email went out and said, "Hey, you know, Tim, or whoever it was. Hey, Tim, thank you so much for supporting this nonprofit event. Bah, bah, bah, bah, we couldn't have done it without you, and the support of (Your Company). And it was obvious — it was in red. So it was an obvious merge field thing. Actually, I don't think it was red. I think the feedback back was in red from the person. 


Dean Soto  16:45  

But uh, so the guy writes back and says — No, so the client writes back to the VSA, copies me, copies the Account Manager and says "Hey, how can I communicate more clearly? What needs to be done here?" 


Dean Soto  17:12  

Good job my love. Oh, nice. Um, I think — sorry it's chores time. I think feeding Luna should be it. I'll handle the chickens. Yeah, that's it. 


Dean Soto  17:36  

Um so anyway, he said you know "How can I be more clear? But when he forwarded the email response from his donor... his donor said — because it also requested something from the donor, you know, "Hey, could you do bah bah, bah."


Dean Soto  18:14  

The donor just simply said, "Hey, so and so yes. When would you like... when would you need this by?' 


Dean Soto  18:22  

That's it. The thing wasn't perfect, right? wasn't perfect. It had a merge field thing and still got the job done. 


Dean Soto  18:34  

The person was just like, "Okay, yeah, no problem. When do you need this?" 


Dean Soto  18:38  

Almost as if they didn't even notice it. Right. And that's the thing. Yeah, no. Things don't go well. Would it have been better had it been totally perfect? Yeah, of course. But a lot of times when we do stuff, the job still gets done. Right. Everything still gets done. 


Dean Soto  18:59  

I'm not saying to try and be accurate and perfect or anything like that. But a lot of times we get paralysis by analysis, right? And we don't want to not do something simply because we have 15 people checking it before it goes out. 


Dean Soto  19:22  

So by the time, it does go out, it's not even fun and valuable anymore. It's not even relevant anymore. And so the more that we are able to take that analysis by paralysis — that paralysis by analysis away we can get more content out there. More things out there. Connect more and reach out to more people. We can do it faster, we can do it better and actually learn what works and what doesn't, rather than just sit there and wonder and hope and be scared and have fear. 


Dean Soto  20:05  

So done is better than perfect, always. Done is always better than perfect. All right, this is Dean Soto. Freedom In Five Minutes. and I will see you in the next Freedom In Five Minutes Podcast episode.