Mar 10, 2019
Often, when you do something that you know you need to do, there will be consequences. In this episode you'll hear how getting rid of 2000 people from an email list led me to being removed as a speaker from an even happening in April.
was it worth it?... well, check out the episode and find out.
Automated Transcript below
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0:00
Hey this is Dean Soto, founder of prosulum.com and
freedominfiveminutes.com and we're here again with another freedom
in five minutes episode Today's topic is this
0:19
I got cut
0:23
that end more coming up
0:27
well good night this is actually night it is about 1130 and I'm
doing this podcast I'm out here in the freezing cold but it's so
worth it to be with you again gosh I'm so sorry that it has been a
while man things had been crazy crazy crazy in fact it got crazy
right when Oliver the guest our very first guest in the last
episode left so
1:01
I'm going to get I'll give you a quick quick preview cuz I'm going
to talk about what the craziness was in the next episode. But a
quick preview for the next episode we had
1:13
literally had five puppies handed to us, and they were crapping all
over the place. And it was interesting. It was a test of stress,
but it worked out in the end and I'll tell you how it all worked
out in the end in the next episode, but today's story goes a little
bit something like this. So over the last few over the last few
weeks, actually I have been preparing for what is called warrior
week in the wake of warrior community there is a crucible there is
a gauntlet a full
2:00
week that you go through if you want to get the whole the entire
wake up warrior experience. Okay now I'm not affiliated with wake
up warrior at all. I'm not a very affiliated with warrior book but
if you have been listening to this podcast for any time you know
that that is a big part of my life and a big part that is a big
reason why I am even doing this podcast in the first place
2:33
it has literally changed my life It has given me the tools to
2:40
to not only live a meaningful and a very purposeful life it's given
me the tools to also do things that I would have been terrified
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to do in the past
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now because of this training that
3:00
Basically how it works is where week is one week that you go and
lack of a better word, you get the crap beat out of you with a
whole bunch of different exercises and things like that. But it's
not meant as not meant to be just like a boot camp type thing. It
is meant to unleash a lot of emotions that are within you. And for
you to face, your pit face. The things that you lie about, face the
things that you are putting on a mask about because we all do this
and we lock ourselves into these roles that
3:37
that other people try to put us in that we also put on ourselves.
Okay, so that is what warrior week is when you were actually there.
Of course, I've never even been there yet. But this is what I've at
least from what I've seen so far and is a life changing event
well
4:00
Pretty much a month before going into warrior week, you go into
4:09
a preparation mode, you go into a group of a bunch of other guys
who have one or two coaches who are preparing you for warrior week.
And it is it is not easy. It is not easy at all. Every day, every
single day you have something to do you have an assignment and the
assignment is something that you cannot escape from
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you either you either do it or you don't go to worry a week
4:46
you are a member of the team, but you're also having to lead at
some points and because of all of this, it even though it seems
simple.
5:00
Even though sometimes it seems repetitive there are a lot of
emotions that come from doing this because every day you're looking
at something about yourself and you're sharing something about
yourself with these other men who are essentially become your
brothers you're sharing something about yourself
5:25
and slowly slowly starting to unmask the things about you that
you've hidden or that if they've come out you've beaten back beat
it back into yourself into the way that that that you think you're
supposed to be or other people will come and say, hey, that's not
you. That's where did that come from? And you go right back here. I
you know, you're right. That was really bad on me to do then you go
right back to where you were,
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and so on.
6:04
Hopefully I'm not waking up my son up there, he always has his
window open even though it's freezing.
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And so
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with all of this, you're constantly unveiling things about yourself
that
6:22
that you that you
6:25
just imagine. Imagine if you ask yourself questions about yourself
every day, if you really took a hard look at yourself every day,
all of the changes that would occur Well, that is what is happening
in this case. And a lot of the times is happening even more because
not only do you have to look at yourself, you have to process it
and explain it to other people.
6:49
And so there have been emotions inside of me. There have been
things inside of me that I have either never felt before or
either
7:00
felt him and I've suppressed them and there's things that are going
on that
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that
7:13
in some respects I like it even though it's dark
7:19
and that sounds very scary. But there are parts of me coming out
that
7:27
that I that I thought were dark or I thought were not how I should
feel or how I should act and it's coming out and I actually do like
it
7:45
so which leads me to this entire story of me getting cut from being
a speaker at a an Amazon Amazon
8:00
event that I was going to speak at in April.
8:08
Well,
8:11
so
8:13
one of the things that came up
8:16
is that
8:19
I had a very
8:24
nice guy demeanor.
8:27
And then on top of that, I always wanted to I wanted I had this
feeling like this, this fear that I that I wanted everyone to like
me and if they didn't like me, then something was wrong. That's not
me. People have to like me. Everyone likes Dean right everyone like
is Dean and so
8:49
So through this entire process. I started seeing things
specifically about my business where I'm like, you know what,
8:59
I have a lot of
9:00
People who
9:03
who
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I'm basically super boring absolutely super boring especially with
the online Empire Academy stuff that I that I had been doing that
and I don't really do much with it anymore but I actually think I
am going to do some things with the email list and because I do
not
9:27
take one side or the other, I do not challenge anybody. I am very
very boring on that email list. I have I basically out of you know,
I have 2000 I was looking at my Convert Kit. I had 2000 people who
had never opened an email for like the last few months and I had
been sending email after email after email, trying to give some
really valuable stuff but 2000 people who were doing nothing
literally just ignoring my email.
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know and I'm like, you know what,
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one of my things one of the things that I want one of the things
that I want
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is that
10:13
I want to have an impact on people for one and two, I want to hang
around with people. I want people to be in my network in my social
circles who are getting value from me, okay, value from me
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value.
10:36
So if when I saw that there were 2000 people who were on my email
list who literally never opened up an email in the last few months
and I sent at least minimum 10 emails. I looked at that and said,
You know what,
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I need to I need to give them an ultimatum.
11:01
If because here's, here's the deal, if they're on my email list,
I'm literally taking value from them. If they're on my email list,
and they don't want to be, I'm taking value from them. They
are,
11:15
they are,
11:18
they are basically getting their email bought their inbox full.
It's, that's it, they see an unboxing it, you know, it's just one
added little thing. And literally, that's taking value. They're not
getting any value from my email. And it's actually taking value
because it's filling up their inbox,
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right? So I'm like, No, I do not want that. That is not how I roll.
That is not what I want. And I don't want to be around people who
don't want to be around me. And so I drafted up an email. This was
after some of the warrior exercises I was doing. I drafted up an
email and basically said, Okay, look, you have not open an email in
10 days.
12:00
And even these emails that as the last few emails I've invited
you
12:05
to the person I've invited you to the event that I'm going to speak
at plus
12:12
invited you to give to get you give you dinner
12:17
dinner with me for free at a really nice restaurant I had a really
really nice restaurant planned like really really really nice
restaurant
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and
12:31
and then there you would essentially get one on one coaching and
consulting from me so you I would literally pay you to come be with
me and to consult just because you're a member of my community.
Right so I so this is what I said in the email I sent you know,
hey, you haven't opened the email
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in I've sent about 10 and and I've even invited you to all these
amazing things
12:58
you still haven't opened the
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Email.
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So here's the thing, here's the deal. You're getting subscriber
unsubscribed. In fact, the title said, bye bye. You're being
unsubscribed.
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So, here
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is the here are the three options that you have. The first option
is to respond, keep me subscribed. And also, just tell me why you
want to stay subscribed.
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Second option
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is you can reply with a nasty, nasty
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comment,
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you know, and asked me to unsubscribe you. And I put in parentheses
you know, these are the loser types. these are these are the people
who literally have not opened an email
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not open an email in months from me,
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but yet when they see that they're going to be subscribed.
unsubscribed.
14:00
They look at the email and they go oh how
14:03
oh how Dean.
14:07
unsubscribe me. Oh my gosh. How Oh my I know they're clutching
their pearls and then they go home well
14:15
I'm going to look up the courage to respond to him with a nasty
email Oh I'd never wanted to be on your email list anyway Dean yeah
let me let me draft up a I had one guy who dropped he drafted up
like a huge paragraph
14:33
telling me why you know people aren't opening my emails or whatever
and I'm like the dude you literally have not opened up my email any
of them until I told you ravines unsubscribed and then now you
14:52
you're going to start coming back. I didn't respond. I really
didn't even read anything that he wrote.
15:00
But now you're going to come back and just complain and complain
and complain. So I said this in parentheses I basically said in the
in
15:10
in summary I said you know, hey losers are going to complain. So
this is number two number two option you know, this is the
basically the loser option you know, you can respond with a with a
complaint, you can respond with a nasty comment, but that's what
losers do. You know, you you you'll take action. You won't take
action on me on my dream drop shipping, which I've had several
people who have become financially free because of that. They won't
take action on systems. They won't take action on consulting. They
won't take action on my free stuff. They won't it won't take any
type of action, but they will take action to come back and
complain. That's what losers do. They make some excuse Oh, Dean. I
didn't take action because you guys
16:00
Cuz you're you're just not this or you're not that are you know oh
gosh Thank you for subscribing me I had I had one guy who's like
thank you for subscribing me I I've been trying to unsubscribe
forever I don't like really you don't know how to frickin click a
stupid button at the bottom of an email you're retarded you could
if it was taking you that long you could have replied insistence
just said unsubscribe me you're literally retarded. Okay so
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so that was option number two. So anyone who responded with that
type of email is a loser they are you know it to to respond with a
nasty email like that you're a loser or Option number three was
just click the unsubscribe button and below that's it. So option
number one your winner because you stay on my email list and you
want to you actually want to
17:00
to, you know, get some good information, you know, and so on so
forth. Option number three, you're a winner because you just said,
Okay, yeah, you know, good ideas. Just I'm going to click that
unsubscribe button your winner. That's it. Option number two,
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you're a loser you are because you're literally taking action to
just complain and to make an excuse,
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okay.
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And so
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one of the comments in there that I said was, you know, at least I
took me at least I forced you to take action on something, even
though it was option number two. So you took action on something,
even if it was just complaining. So good job. Yay. But But
ultimately, it's Dean, you're so mean. You're so mean. Oh, and
so
17:56
so option number four. There was no option number four, but there
were some
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People who took an option number four and these are the super
duper
18:06
super super super losers who
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who basically went to the person who was putting on the event
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it's still going to be an amazing event by the way like it's
totally understandable that they you know if they get pressured
part part of life not a big deal I'm not worried about it
18:27
but went to the person who's putting on the event and said oh Dean
so mean he doesn't look at what he said he called everyone losers
know I called you a loser because you're the one who is going and
just complaining rather than just subscribing or saying, Hey, keep
me on the list. You know, because yeah, I do like what you're doing
either one you're going and complaining. And so they complained. Oh
man, gosh, he's been he said all these bad things. And the host
basically said hey, you know,
18:59
you know I'm getting a lot of pressure.
19:00
Sure and so on and so forth I'm gonna have to remove you as a
speaker and I said yeah no problem I was just glad that it happened
today because this is I booked my I booked my flight and hotel
today and so at least I was able to cancel first class first past
fight the flights are not cheap so so yeah that was that that was
good
19:23
but anyway so yet you know she sent me a nice thing saying hey you
know, you know it was gut wrenching when you said this in your
email and blah blah blah and you know I can't you know use the word
loser and stuff and I mean if you if once again if you looked at
the email literally the only people who were losers are the people
who complain who I knew were going to write back with some nasty
comment and you know, she asked, you know, you should send you
should send an apology, email, and yada yada and I'm like
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Know fully understand, thanks for letting me know and canceled no
apologies necessary on your part or on my part. And that's it.
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So why is this important? Why is this important? It's important
because there are going to be times where you have to make a
decision to essentially cross the Rubicon,
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essentially, to go with your heart and to to make a hard decision
that, you know, is going to cause some kind of blowback.
20:36
You know, it's going to cause some kind of blowback For me it was
getting cancelled and getting a lot of nasty comments and so on and
so forth. do I care? No, because guess what, out of this I had two
people I had two people, one lady who got burned by some stupid
guru
20:59
quote unquote guru
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Who took all of her money essentially? And what did what did I do?
She responded because of that email telling me about all this and
I'm giving her free 30 minute free 30 minute consulting session
just so I can help her to get back on track.
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If I did not do this, I would not help. Her
21:29
second person
21:31
was a wife who's taking care of her husband with cancer and has a
disabled child
21:40
and said that she could not open her my my emails because she was
so busy taking care of them but wanted to start an Amazon
business
21:50
wanted to start an Amazon business
21:54
but could not do it because of all the stuff that was happening
that she liked.
22:00
The content that she loved what I was saying but but I couldn't but
she could not open emails over the last few months because of all
of this stuff
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and she's and and because of that I offered actually offered one of
my courses to her for free
22:18
so that she could build wealth but you know what she did this is a
real winner this is a real winner she already had based off of the
last email she actually went back and looked at the the emails that
I was sending and looked at the merge by Amazon emails that I was
sending that had step by step freaking documentation step by step
frickin systems
22:45
instead I think I'm gonna go with these actually because it's very,
very hands off and it's perfect for my situation. So had I not sent
this email out
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how to not send this email out.
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You would not have had access or even known I had sent those
emails
23:07
and her family would continue to suffer would have continued to
suffer
23:14
that to me those two situations to me
23:21
far outweigh getting cancelled far outweigh getting the losers
23:30
responding to me the way they were the losers going to the event
coordinator
23:38
and getting the cancelled and everything like that
23:44
far outweigh
23:47
there's gonna be times when you need to make decisions like
this
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there's going to be times when you need to make decisions like this
for me I'm going to be sharing a lot of inside stuff
24:00
with everybody that is in my circle,
24:04
so if you're on this podcast if you're on my email list and freedom
in five minutes calm if you're on my client with pro Sue
24:14
anybody in my social circle is going to start seeing more of my
inner workings, things that I'm not going to share. I'm simply not
going to share with people who are deadweight
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sometimes you're gonna have to make a decision like this
24:38
it's gonna hurt
24:40
and it's going to challenge you and people are going to say no,
that's not who you are.
24:46
That's not who you are
24:50
in a set that time you have to make decision to say you know it
should I go back? Yeah. Should I should I should I stay where I'm
at and who other
25:00
People want me to be or am I going to be real to myself?
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So what is one thing right now
25:13
that you know deep down inside you need to do
25:19
that is going to cause other people
25:24
to say that's not you.
25:27
That's not you.
25:29
You're You're this person over here.
25:34
What's that one thing that you've been dying to do? We're dying to
say
25:48
and I challenge you
25:50
in five minutes to make the decision to do it
25:55
to make the decision to do it. It might be going on to your
Facebook group.
26:00
or on Facebook in general and saying, Hey, I'm starting a business,
this is what I'm doing. I'm going to start a side business. It
might be where
26:10
you go to your boss, and you say, Hey, you know, this is, you know,
I, I deserve a raise, I deserve a raise. Because this is who I am,
this is what I've been doing for you
26:23
might be going to your employees and saying, Hey, we're going to be
measuring here are the measurements that we are going to
implement.
26:33
And they're going to say, well, you're happy go lucky. What? Why
would you've never had us measure anything before? what's what's up
with this? And I guarantee you some people are going to not like
it. They might leave where they might cause chaos, but when you
push through it, it's going to deliver massive results.
26:55
What's that one thing that you know you need to do?
27:05
Alright this Dean Soto freedom in five minutes.com.
27:11
com yes is a longer podcast longer podcast but it's necessary it's
this was a tough one I'm not gonna lie This is tough this is it's
it's a tough one for me but it feels right it feels right and I
know it's right because I've already got to change to people's
lives in a way that I would not have changed them otherwise and I
was hoping to change a bunch of people's lives at this event
but
27:40
you know
27:42
the the losers one that round but there will be plenty more in the
future not I'm not worried about it in the least so anyway Dean
Soto freedom environments com pros calm and I will see you in the
next
28:00
freedom in five minutes podcast.
Transcribed by https://otter.ai